Many people ask us how to increase app downloads. To be honest, live casino is a special keyword and now many people enjoy it. We tried to optimize it directly and found it has little effect. So we changed our app store optimization strategy. We suggested changing some clear and attractive screenshots with the most important information in the first 3 screenshots, which could convey the core concept of the app. And then our real users from all over the world will search, download and play this app. Their installation increased gradually, which made potential users trust this app more. Effective app store optimization strategy made it isn’t a difficult thing to increase profit rate 109+.