Conversion Rate
The percentage of store listing visitors who complete the desired action, usually an install.
What to understand
Conversion rate is directly shaped by visual quality, the value proposition, ratings, and the match between search intent and the displayed message.
A strong conversion rate increases the value of traffic you already acquire through organic or paid channels.
It is a core metric for prioritizing store listing improvements and creative tests.
Related terms
A/B Test
A method used to compare two versions of an element, such as an icon or screenshot, to identify which one converts better.
Creative
A visual or video asset used to present an app in its store listing or in an acquisition campaign.
Store Listing
The public page of an app on the App Store or Google Play, including metadata, visuals, ratings, and product information.
