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Store Listing
The public page of an app on the App Store or Google Play, including metadata, visuals, ratings, and product information.
What to understand
The store listing is where acquisition meets conversion. It needs to reassure, explain, and create desire to install.
Optimizing the listing involves text, visuals, information hierarchy, and credibility signals.
It is one of the most important assets in a mobile growth strategy.
Related terms
Metadata
The set of textual fields in a store listing, such as title, subtitle, description, or keyword list.
Creative
A visual or video asset used to present an app in its store listing or in an acquisition campaign.
Conversion Rate
The percentage of store listing visitors who complete the desired action, usually an install.
