A
ASA
Short for Apple Search Ads, Apple’s advertising platform that lets you promote an app inside App Store search results.
What to understand
ASA is often used to test keywords quickly, secure visibility on strategic queries, or support a launch.
Signals from Apple Search Ads can also inform ASO strategy, especially around high-potential keywords.
Creatives and Custom Product Pages can be combined to improve relevance between query, message, and conversion.
Related terms
Keyword Ranking
The position of an app on a specific keyword within app store search results.
CPP
Short for Custom Product Pages on the App Store. These pages let you customize store listing visuals and messaging for a specific audience or campaign.
Search Volume
An estimate of how many searches are made for a keyword in an app store.
