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Search Volume
An estimate of how many searches are made for a keyword in an app store.
What to understand
Search volume helps estimate the traffic potential attached to a keyword.
A high-volume keyword is not always the best choice if it is too competitive or poorly qualified.
The real value of a keyword often comes from the balance between volume, relevance, and difficulty.
Related terms
Keyword Difficulty
An estimated difficulty level for ranking on a given keyword against the current competition.
Keyword Ranking
The position of an app on a specific keyword within app store search results.
ASA
Short for Apple Search Ads, Apple’s advertising platform that lets you promote an app inside App Store search results.
