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Keyword Ranking
The position of an app on a specific keyword within app store search results.
What to understand
Tracking rankings helps identify gains or losses in visibility on your most strategic queries.
A strong ranking on a relevant keyword can generate recurring organic traffic with strong intent.
Positions can vary depending on country, language, device type, and store history.
Related terms
Keyword Difficulty
An estimated difficulty level for ranking on a given keyword against the current competition.
Search Volume
An estimate of how many searches are made for a keyword in an app store.
Metadata
The set of textual fields in a store listing, such as title, subtitle, description, or keyword list.
