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Keyword Difficulty
An estimated difficulty level for ranking on a given keyword against the current competition.
What to understand
Keyword difficulty often depends on competitive density, the strength of already-visible apps, and the intent behind the query.
This metric helps you decide between highly competitive terms and more accessible opportunities.
A healthy strategy usually combines search volume, business relevance, and difficulty.
Related terms
Keyword Ranking
The position of an app on a specific keyword within app store search results.
Search Volume
An estimate of how many searches are made for a keyword in an app store.
ASO
Short for App Store Optimization. It covers the set of optimizations that improve an app’s visibility and conversion on the App Store and Google Play.
