Metadata
The set of textual fields in a store listing, such as title, subtitle, description, or keyword list.
What to understand
Metadata helps store algorithms understand the app’s positioning and associate it with specific queries.
Optimizing metadata depends on semantic relevance, marketing clarity, and its ability to reflect the real product use case.
A well-structured listing usually combines keyword targeting with a product promise that is instantly readable.
Related terms
ASO
Short for App Store Optimization. It covers the set of optimizations that improve an app’s visibility and conversion on the App Store and Google Play.
Subtitle
A text field visible on the App Store under the app title, often used to clarify the value proposition and enrich semantic targeting.
Keyword Ranking
The position of an app on a specific keyword within app store search results.
