Subtitle
A text field visible on the App Store under the app title, often used to clarify the value proposition and enrich semantic targeting.
What to understand
The subtitle should remain readable, specific, and benefit-oriented rather than generic.
It is a strategic field because it is visible early in the journey and influences both product understanding and discoverability.
A strong subtitle complements the title without repeating the same wording unnecessarily.
Related terms
Metadata
The set of textual fields in a store listing, such as title, subtitle, description, or keyword list.
ASO
Short for App Store Optimization. It covers the set of optimizations that improve an app’s visibility and conversion on the App Store and Google Play.
Localization
Adapting a store listing’s metadata, visuals, and messaging to a specific language or market.
