Localization
Adapting a store listing’s metadata, visuals, and messaging to a specific language or market.
What to understand
Localization is not just translation. It also means adapting tone, visual codes, highlighted benefits, and sometimes even message structure.
Good localization improves both keyword relevance and conversion for each market.
It is often one of the most profitable ways to expand an ASO strategy internationally.
Related terms
Metadata
The set of textual fields in a store listing, such as title, subtitle, description, or keyword list.
Subtitle
A text field visible on the App Store under the app title, often used to clarify the value proposition and enrich semantic targeting.
Store Listing
The public page of an app on the App Store or Google Play, including metadata, visuals, ratings, and product information.
